Kanaz Holdings and CRTM Sign MOU to Strengthen Malaysia–Japan Business Expansion

KUALA LUMPUR, 1 May 2026 – Kanaz Holdings Sdn. Bhd. and Customer Relation Telemarketing Co., Ltd. (CRTM), Japan, have officially signed a Memorandum of Understanding (MOU) to establish a strategic framework for business cooperation between Malaysia and Japan.

The MOU signing ceremony was held at the Kanaz Group office, Level 16, Menara Rohas Tecnic, Kuala Lumpur. The agreement was signed by Khairoul Nazim, representing Kanaz Holdings Sdn. Bhd., and Kanako Ito, representing CRTM.

This strategic collaboration represents an important milestone for both organisations as they work together to explore and develop potential cross-border business opportunities. It also reflects their shared commitment to building a more structured and effective pathway for Malaysian businesses seeking to enter the Japanese market.

Building a Stronger Business Bridge Between Malaysia and Japan

Japan offers significant opportunities for Malaysian companies with competitive products, services, technologies and business solutions. However, entering the Japanese market requires more than simply introducing a product or identifying a potential business partner.

Companies must understand Japanese business culture, customer expectations, regulatory considerations, market requirements and the importance of establishing long-term trust with local stakeholders.

Through this MOU, Kanaz Holdings and CRTM aim to combine their respective capabilities and networks to help bridge these gaps.

Kanaz Holdings will contribute its understanding of Malaysian businesses, local industries and the operational requirements of companies planning international expansion. CRTM will provide Japan-side market knowledge, local coordination, business matching capabilities and access to relevant networks within the Japanese business ecosystem.

Together, both organizations intend to create a practical platform that connects Malaysian business potential with suitable opportunities in Japan.

A Structured Approach to Japanese Market Entry

Under the proposed cooperation framework, Kanaz Holdings will take the lead in identifying, assessing and preparing Malaysian companies with the potential to enter or expand within the Japanese market.

This includes:

• Identifying suitable Malaysian companies, products and services;
• Evaluating their readiness for the Japanese market;
• Coordinating client communication and proposal development;
• Supporting companies in preparing for market entry activities; and
• Managing engagement with participating Malaysian businesses.

CRTM will support the Japan-side execution of the programme by facilitating market access, coordinating business matching activities and engaging with potential Japanese partners, clients and relevant industry stakeholders.

Both parties will also work jointly on negotiations, business follow-ups and the development of potential cooperation opportunities.

This coordinated approach is intended to help Malaysian companies navigate the Japanese market more effectively while reducing common challenges associated with international business expansion.

Beyond Business Matching

The collaboration between Kanaz Holdings and CRTM extends beyond arranging introductory meetings.

The partnership is designed to support a wider market-entry process that may include market readiness assessment, product-market fit validation, business matching, local market coordination, inside-sales activities and follow-up discussions with potential Japanese partners.

This approach recognises that successful market expansion requires continuous engagement, local understanding and consistent follow-through.

By working closely with CRTM, Kanaz Holdings aims to provide Malaysian businesses with a clearer and more structured route towards building their presence in Japan.

Supporting Malaysian Companies with International Potential

The MOU is expected to open new pathways for Malaysian companies to explore opportunities involving Japanese market entry, investment, technology collaboration and international business networking.

Through this partnership, participating companies may gain valuable exposure to Japanese market expectations and receive practical support in preparing their business propositions for Japanese stakeholders.

The collaboration also reflects Kanaz Group’s broader commitment to helping Malaysian companies strengthen their international competitiveness.

Instead of approaching Japan as a short-term export destination, Kanaz Holdings encourages businesses to view the country as a strategic market where trust, quality, consistency and long-term relationships are fundamental to sustainable growth.

A Significant Milestone for Kanaz Group

The signing of the MOU marks a key milestone in Kanaz Group’s ongoing efforts to build stronger commercial links between Malaysia and Japan.

It formalises the working relationship between Kanaz Holdings and CRTM while providing a foundation for future market-expansion programmes, business delegations, market validation initiatives and strategic partnerships.

Following the signing, both organisations will continue to identify suitable Malaysian companies and develop market-entry activities that respond to actual opportunities and requirements within Japan.

The partnership also strengthens Kanaz Group’s position as a strategic facilitator for Malaysian businesses seeking practical market access, credible local connections and long-term growth opportunities in Japan.

Moving Forward Together

The Kanaz Holdings–CRTM partnership represents a shared vision of creating sustainable business connections between Malaysian companies and the Japanese market.

By combining Kanaz Holdings’ capabilities in Malaysian business development with CRTM’s local expertise and network in Japan, the partnership aims to turn cross-border opportunities into structured and commercially meaningful outcomes.

This MOU is not only a formalisation of cooperation between two organisations. It represents the beginning of a long-term business bridge connecting Malaysian innovation, products and services with new opportunities in Japan.

For enquiries regarding the Kanaz Group Japan Market Expansion Programme, please contact us at zihan@kanazgroup.com